Karteek, what if you hired one person for both?

01 / Why me

Two kinds of proof, for two halves of the job.

Online attention and getting people to show up in a room are different skills. Here is where I've done each.

100M+

organic Reddit views across 5 US consumer brands.

paid ad spend behind any of it.

0→4M

views for one brand in its first month.

The room side

TEDxVBIT. I held the licence and ran it.

Licensee, main organiser and overall leader. That meant coordinating people and a lot of moving parts until an actual event happened, with real people in real seats.

30+events organised

30+people led across divisions

On the social side

0→12KInstagram followers in two months

Grew a brand's Instagram account from zero to 12,000 followers and 20M+ average monthly views. Separately, I took Little Hyderabad Stories' Instagram from 15K to 30K followers in one month.

I design my own creatives

Freelance graphic design for clients, startups included. Creative Director at StuTalk VBIT, a student media platform: magazines, grid posts, the visual identity. Adobe Creative Suite, Canva, and AI tools where they help.

On the selling and running side

Getting people to say yes

At Avalon Scenes I onboarded creators through cold calls and outreach: monthly adoption up 30%, deal closure up 20% from better follow-ups. Later, B2B pre-sales with CXOs.

Agency work

Ran a small agency. Managed two teammates, talked to clients, wrote proposals, brought in new business.

Search

Runs AEO/GEO programs for three brands. My Reddit work contributed to +176% web traffic and +63% signups.

Reddit views are not event tickets. They show I can find what an audience cares about, test how to reach it, and ship. TEDx is the proof for the room.

02 / Why one person

Content, community and events are one loop.

Content gets people interested. Community turns that into relationships. Events give them a reason to show up. What happens at the event becomes the next story and the next reason to come back. Split it across two people and the handoff is where it leaks. I'd own the whole circle.

Get attention
Social content that makes people stop scrolling. Trying formats, watching what lands, and publishing fast instead of polishing one post for a week.
InstagramWhatsApp communityFormat tests
Turn attention into conversations
Every post points somewhere. The right call to action, WhatsApp community content that gives people a reason to reply, lead capture, and follow-ups that sound like a person.
CTAsLead captureFollow-ups
Turn conversations into attendance
Promote the event, run the lead funnel, and keep following up until people actually show up. A yes in the chat is not the finish line.
Event promotionLead funnelShow-up rate
Make people come back
Build real relationships with the regulars. Note what people respond to. Treat event moments as next week's content and a reason to stay in the community.
RelationshipsEvent momentsRetention

↻ and back to 1The people who come back are the best content you'll ever get.

I'm not putting Serve Society numbers on this page. I haven't seen your audience, your funnel or your attendance, and I won't guess at them.

03 / What I'd own

Clear ownership, agreed up front.

Social

Content ideas, plan and strategy
Instagram content and creatives
WhatsApp community content
Idea to published, fast

Community

Dreaming up and selling events
Lead funnel and follow-ups
Growing and warming up the WhatsApp community
Getting people to show up, then come back

One owner means one calendar and one funnel. It also means trade-offs: one person can't do everything at full volume at the same time. So in week one we agree the priorities, and what gets done last when everything lands at once.

04 / First 30 days

I won't walk in pretending I know the answer.

Week 1

Learn

What Serve Society is building, and for whom
Your channels, community, event formats and lead funnel
What works now, and where interest drops
Agree priorities and what success means, with you

Weeks 2 to 3

Ship

Build and run a content calendar
Test formats and ways of getting it seen
Make social content point into the community and the event funnel
Own event promotion, lead follow-ups and community activity
Track real interest and action, not likes

Week 4

Show you

Share results and what I learned
Which content brings people who are actually interested
Lead to attendance, where there's data
Recommend what to double down on

No promised follower counts, no virality, no ticket numbers. Targets get set after I've seen where you're starting from.

05 / How I work

Give me a goal. I'll work out the steps.

Take a goal and break it into steps without being walked through them.
Switch between a creative call and the boring operational detail in the same hour.
Coordinate people without being chased, and follow up until it's done.
Try something, read what happened, change direction.
Fine doing the unglamorous behind-the-scenes work. TEDx was mostly that.

Give me the goal, some context and room to run. I'll figure out the rest, and I'll keep you updated on what's actually getting done.

06 / What I haven't done

The gap, said plainly.

I haven't run a venue's community or worked a brand's event funnel as my day job. My event experience is TEDx, and my community and audience work has mostly been online. Video editing is at beginner level.

I have walked into unfamiliar problems before and made them work. I learned Reddit from zero, and AEO/GEO after that. This is the same plan: look first, then ship.

07 / The arrangement

What I'm proposing.

Scope

Social media marketing and community management under one ownerContent, creatives, WhatsApp community, events, leads, and getting people back.

Monthly

₹1,00,000

For owning two related functions, with real distribution, leadership and execution behind it.

Where

Hyderabad-based, remoteYour post says office-based in Worli. This is the setup I'm proposing, not one you've agreed to, so I'd like to talk it through. Events are the part that needs bodies in a room, so that's the first thing I'd want to work out together.

How we run it

Agreed priorities, regular check-ins, outcomes we can measure